In order to make text blink, simply enclose the text within the <BLINK>...</BLINK> tags. However, keep in mind that many people find blinking text to be annoying and you have no guarentee that the text will blink in every browser.
The <BLINK> tag was introduced by Netscape in version 1.0 of their Netscape navigator web client. It was soon to be found on numerous websites throughout the 'Net. It also began to get on people's nerves and has arguably become the web's most notorius tag. As a result, the most common form of advice given on using the <BLINK> tag is to use it only if you absolutely must.
In order to make text blink, simply enclose the text within the <BLINK>...</BLINK> tags. <BLINK> does not have any attributes. The author can not control the rate at which the text blinks, nor can they control any other aspect of this tag.
Note that according to the WebTechs Mozilla DTD, the <BLINK> tag is a text-level element. This means that, even though Netscape seemingly ignores this factoid, the <BLINK> tag can only contain ("surround") the following tags:
TT, B, I, FONT, BIG, SMALL, SUB, SUP, EM, STRONG, CODE, SAMP, KBD, VAR, CITE, BLINK, A, IMG, BR, WBR, NOBR, and BASEFONT
Keep in mind, when using this tag, that it is a Netscapism and has not been recognized in any of the HTML standards nor by most, if not all, other browser vendors. Therefore, not only do other browser vendors not have to implement the <BLINK> tag, they have not implemented it.
OK, fine. So at least Netscape users will see the blinking text, right? Wrong. Although not an obvious ability, Netscape users can disable blinking text. For specific information on how to turn blinking text off in your version of Netscape see http://www.sightspecific.com/~mosh/WWW_FAQ/noblink.html.
In closing, I wanted to point out that Netscape, it would seem, also considers the <BLINK> tag to be the web's version of damnation. To see what I mean (Netscape users only, I'm afraid) read the verse found in The Book of Mozilla, 12:10.
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